Challenge:
The client faced several issues with their existing website, which hindered both engagement and lead generation:
- Low Website Traffic & Engagement: Despite efforts, the website wasn’t attracting enough visitors, leading to reduced interactions and poor lead generation.
- Slow Content Updates: The website was not easily configurable, requiring additional resources and cost for simple content updates, which created delays.
- Outdated Design & Branding Issues: The website wasn’t aligned with the new branding and lacked the flexibility to incorporate new designs and features efficiently.
These challenges led to missed opportunities in reaching their target audience and building a stronger online presence.
Our Solution:
To resolve these issues, we leveraged HubSpot’s website builder to provide a solution that focused on flexibility, user experience, and faster content management:
- Configurable UI: We implemented a highly configurable user interface using HubSpot, allowing for easy content updates without needing external resources.
- Custom Forms: Integrated custom forms that matched the new branding, offering a streamlined process for capturing lead information.
- Brand-Aligned Design: We used custom CSS to ensure the website matched the client’s branding while maintaining flexibility for future updates.
Results & Impact:
With these enhancements, the website became more agile, efficient, and user-friendly:
- Faster Go-to-Market Speed: Content and new pages could now be updated with a lead time reduction of at least 30%.
- Improved User Experience: The new website design and intuitive UI made it easier for users to navigate and engage with the content, effectively showcasing all features and capabilities.
- Boosted Lead Generation: With better user engagement and simplified content management, lead generation improved significantly, allowing the client to capture more potential business.
Ready to Boost Your Website’s Performance?
If your website isn’t delivering the results you need, it’s time for a change! Let Elastik Teams optimize your web presence and streamline content management with HubSpot. Get started today! 🚀